An interesting and well written breakdown of a website launch from idea to execution and feedback to iteration.
They talk through the idea generation process, looking for domains and simple wireframing before spending a few days building a simple site.
It shows that these types of personal projects don’t need to be huge, time-consuming coding or design efforts that never actually get finished.
They pushed the site through some places that turned out to be great traffic sources because that traffic also gave valuable feedback that they were able to action quickly.
They also talk through their approach to UX and responsive design:
“We knew the UX had to be equally as good on a mobile device as it would be on a desktop”
They launched with a simple, first shot site just to get something out. No worrying about posting on Hacker News before it was complete or waiting for the perfect site to launch.
All too often people spend months building on an idea or developing a site that nobody is interested in. This is a great approach that minimises the time spent on the project but produces something people can feed back on.